What is CPM?: CPM stands for (Cost Per Thousand Impressions), which refers to the payment a website will receive for displaying an advertisement. For example, if we see a price like $0.25 CPM, it means that the website will be paid 25 cents for every 1,000 times the ad is shown.

What is CPC?: CPC stands for (Cost Per Click), which, like CPM, is a payment method for the ad, but in this case, it is paid per unit. For example, $0.15 CPC means that the website will earn 15 cents for each click the ad receives.

What is CTR?: CTR stands for (Click Through Rate), which is used to measure the number of visitors who have clicked on the ad. For example, if the ad was viewed 100 times and received 2 clicks, the result is a 2% CTR.