Setting up an online store may seem challenging to some, but in reality, it is not as difficult as it appears. Let’s look at what we need to start this business from scratch.
Domain
The first thing to consider is the domain name for your store and whether it’s available in common extensions like .com, .net, or .es. You could also opt for .biz if you prefer or even a free domain like .co.cc. How much do domains cost? Prices range from $6.99 to $15.99 depending on where you purchase them.
Hosting
After purchasing the domain, you will need a hosting provider to host your domain and, consequently, your website. You will come across providers offering different features, and most people seek the best options, such as monthly bandwidth, disk space, and, of course, price.
For an online store, it’s essential that the hosting provider offers PHP and MySQL. If not, switch to another provider, although most now include these tools.
- Bandwidth: This is the monthly data transfer limit your hosting provider offers. For example, if your homepage is 100KB in size, each visit downloads 100KB, including images and text. If you receive 100 visits, 10MB of data will be downloaded. Calculate your estimated monthly traffic to determine whether the offered bandwidth suits your needs. If you exceed the limit, visitors may see the message Bandwidth Exceeded.
- Disk Space: Consider how large your website and its images will be. Generally, an online store won’t have issues with disk space unless your hosting only offers 20MB, which is impractical these days.
- Price: Hosting providers vary in price and reputation. Some free options offer good service, while others include ads. Hosting prices range from $1.99 per month to exorbitant rates only a fanatic would pay.
Script
With a domain and hosting ready, the next question is: What tools do I need to set up my online store?
If you’re a programming expert, you can create your own platform. However, most of us rely on pre-designed scripts to handle the workload. Below is a list of free options:
- OsCommerce: A comprehensive script with everything you need. Although some consider it outdated, it is still a solid option. Note that changing its design might be tricky for some users.
- Zen Cart: Often regarded as the best system for setting up an online store, Zen Cart is similar to OsCommerce but offers user-friendly features and better customization options.
- OpenCart: A highly popular system with an intuitive interface and a robust admin panel.
- Cube Cart: Featuring a complete admin panel and various templates, this tool is reliable and user-friendly.
- PrestaShop: One of the most feature-rich scripts, with multiple admin panel options and excellent visual appeal. It also offers discount options and pricing combinations not found in other platforms.
- Magento: Considered the most comprehensive by many, Magento provides extensive sales options and includes a paid version.
- WooCommerce: If you use WordPress, this plugin is an excellent choice, offering a user-friendly admin panel and comprehensive options.
- Drupal Commerce: If you have Drupal installed, this module may work for setting up your store.
- Ubercart: If you use Backdrop, you might consider Ubercart, which is quite robust.
Note: I’ve used all these options, and in my opinion, PrestaShop is the best and most complete. However, preferences vary.
Setting Up Your Store
Each of these scripts has a different installation process. Refer to the installation guide included with each script. Once you upload the script to your server, your store will be ready for configuration, including prices, products, shipping rates, appearance, and more.
Promotion
Register your store on every available online directory. Spread the word among friends, family, and acquaintances. Exchange links with other websites to gain recognition. Include your store’s link in your email signature. You’ll soon see your store's popularity and sales grow.
Good luck with your e-commerce projects!








